Extracting value from data to drive business decisions and gain competitive advantage means more than having access to “the right” data, analytic tools, and personnel.

Executives participating in a study conducted by the MIT Sloan Management Review and IBM Institute for Business Value cited the lack of understanding how to truly use analytics to improve their business and the lack of management bandwidth as the top two obstacles to realizing the full competitive advantage Big Data can offer. Overcoming these barriers requires analytics-based decision management to be fully operationalized.

Real Phronesis is here to help you develop an effective data and analytics driven culture. We collaborate with you to create customized analytics strategies taking into consideration your organization's unique business challenges, available resources and skills, data and technical infrastructure, and existing analytics capabilities.