An important component in any successful product launch is the sales strategy. In addition to determining key elements such as product pricing, primary distribution channels, distribution methods and sales incentive programs an organization must also determine the best sales strategy.

A sales maturity model is a valuable tool for benchmarking sales performance. It also helps to clarify the best sales approach. For example, should the sales pitch be primarily product-based or solution-based? Is there value in positioning the company as a trusted-advisor shifting the sales pitch to be more objectives-based or is there some blend of these that is optimal?

The Real Phronesis team will help you develop a sales strategy and roadmap, set achievable goals for sales productivity, make smart investments in new capabilities to move your sales team up the maturity model continuum.