There are many factors that affect the success of a product in the marketplace. A practical product marketing strategy helps companies navigate and respond to uncertainties that surface within the market ecosystem.

For many industries upstream activities have increasingly become commoditized or outsourced. This has allowed downstream activities to emerge as the drivers of value creation and competitive differentiation. As described in Niraj Diwar’s 2013 article “When Marketing is Strategy” published in the Harvard Business Review this tilt calls into question traditional strategic business planning assumptions in the areas of innovation, competition and competitive advantage.

At Real Phronesis we’re not surprised when we hear clients question the efficacy of their existing business and product marketing planning processes. We develop practical product marketing strategies tailored to our clients’ needs.