Technology companies correctly focus on ensuring that their product development efforts are hitting the mark for their customer needs but they often miss important by-product intelligence their products are gathering. For example, many products produce usage logs. These logs are a valuable source of information. Log analytics provides a robust, quantitative measure of the precise way users are interacting with the software. Through data mining, predictive analytics, and data visualization valuable insights about the software quality and user behavior can be understood. This information can then be incorporated into the product marketing strategy as well as the product development process.

Real Phronesis can help develop log analytics and other visualization reports that will provide important insights. We can then help to incorporate those findings into the larger product strategy.